—— /work selected engagements
Results, not
case study theater.
Every number here comes from a real account we've run. Brands are anonymized because that's what most of our clients prefer — named references surface on the first call.
01 DTC · Beauty / Skincare
Beauty DTC · scaled Meta from $80k → $420k/mo at hold-CAC
5.2× Monthly Meta spend
flat Blended CAC
3.5× Creative output
6 months · 2024 read case →
02 DTC · Health & Supplements
Supplement DTC · rebuilt Meta measurement post-iOS 14
-82% Meta / actual ROAS drift
restored Paid spend confidence
$1.4M Net-new spend unlocked
10 weeks · 2024 read case →
03 DTC · Apparel / Fashion
Fashion DTC · killed 70% of Meta campaigns, grew revenue 2.1×
-91% Active campaigns
2.1× Revenue
-34% CAC
90 days · 2024 read case →
04 DTC · Home & Lifestyle
Home goods DTC · 4× creative output, 58% CAC drop on Meta
4.1× Creative volume
-58% Meta CAC
12 days ad-to-launch cycle
4 months · 2024/25 read case →
05 DTC · Subscription
Outdoor subscription box · reversed a 40% CAC creep in 90 days
-38% CAC
2.4× Spend
+62% Blended ROAS
Q2 2024 · 90 days read case →
06 DTC · Premium consumer
Premium gift DTC · scaled Q4 spend 3.8× without losing margin
3.8× Q4 spend
+22% Contribution margin
flat Q1 carryover CAC
Oct–Jan 2024/25 · 14 weeks read case →
07 DTC · Experiential / kids
Kids experiential subscription · listicle LP drove 64k customers
4.8× LP conversion
64k Customers acquired
-41% CAC
Rolling · 2024–25 read case →